It is widely understood that sunscreens are critical to protecting skin from the damaging effects of the sun. In fact, according to the Skin Cancer Foundation, more than 90% of the visible changes commonly attributed to skin aging are caused by the sun. These damaging effects are from UVB as well as long and short UVA rays that are known to encourage premature skin aging.Kiehl's Ultra Light UV Defense_30ml
Inspired by this insight, Kiehl’s now offers a more advanced solution to sun protection – introducing the new and improved Dermatologist Solutions Ultra Light Daily UV Defense SPF 50 PA++++. This ultra-lightweight formula employs a unique blend of sunscreen filters that now extend protection beyond short UVA rays to provide enhanced protection against the equally harmful long UVA rays that are more abundant and penetrate deeper into the skin. Combined with the antioxidant power of Vitamin E, the formula helps protect against all three forms of skin damaging UV rays that reach the earth’s surface .
CONSUMER TESTING
Kiehl's Ultra Light UV Defense_30mlAfter consumers experienced Kiehl’s Dermatologist Solutions Ultra Light Daily UV Defense SPF 50 PA++++ :
100% found that their skin looked younger
100% found that blemishes seemed soften and dark spots, wrinkles and fine lines less visible
100% found that the product left their skin comfortable
98% found that after application their skin had a matte finish
98% found that foundation could be easily applied
98% found their complexion looks more luminous
95% found their skin more moisturized and supple
93% found that it quickly absorbed on the skin
93% found that the product provides a fresh sensation when applying